Auroa began with Laura realising how many people were already using generic AI tools to process their work-life challenges. Those systems carry implicit assumptions about productivity, success, and “good work”—assumptions users rarely see or question.

Around the same time, Laura discovered Annukka through a widely circulated opinion piece that challenged a news article that framed ambitious women who burn out as greedy rather than as having failed by the system.

They met over lunch and found that they both want to make a difference: help all kinds of people live more fulfilling and successful lives as their authentic selves, with science and technology supporting connections to themselves and others.

At the intersection of intentional technology and solid psychology, Auroa took shape.

Founder team

Laura Snellman-Junna, MSc. Computer Science
Annukka Niemelä, MSc. Psychology